Article – Swarovski’s Ingredient Branding Model

This article is from JCK posted on September 1, 2015.  I felt that it was important to note that nearly all of my necklaces include Swarovski Crystals which are mentioned on our cards.  After reading this article I may look into finding a stamp which will identify that Swarovski Crystals are included. I would love to know what you think and get your feedback.

Swarovski’s Ingredient Branding Model

Posted on September 1, 2015


With increasing deregulation across the global economy, it is difficult for consumers to know whom they can trust, especially concerning the quality of the ingredients in the products they buy. Ingredient branding is an excellent way for consumer brands to assure their customers about quality. Simply stated, a brand is created around a high-quality or performance-driven product component. Examples of ingredient brands that have become household names are Intel, Dolby, and Gore-Tex. They enhance consumer products with the added value of their special functions, and these products stand out from those of their competitors. This is especially effective in the jewelry industry, where ingredient branding with consumer-trusted brands is known to enhance the trust factor by providing transparency and adding value. Forevermark and platinum are well-known examples of this.

At Swarovski, the ingredient branding program’s distinctive “Made with Swarovski” label is placed on products from independent brands that use Swarovski Zirconia, Swarovski Gemstones, or Swarovski Marcasite in their collections. The three ingredient brands are owned by Swarovski but licensed to carefully selected partners who want to ensure customers that their jewelry is made using premium-quality genuine gemstones and created stones, precision-cut from the finest raw materials, and manufactured according to the strictest standards.

Swarovski’s ingredient branding partners also receive special services that help to strengthen their market position and brand identity. Point-of-sale support includes promotional materials, and training support helps retail sales staff understand the unique features of Swarovski Genuine Gemstones and Created Stones. Trend and design support includes advice on trends and suggestions for production and design solutions, while application support provides specific advice on gemstone-setting techniques. With such advantages, jewelry brands are increasingly turning to ingredient branding to differentiate their products and promote transparency in the eyes of the consumer. Judith Jack, Industrial Strength, and Judith Ripka for QVC are among a number of U.S. brands to trust the quality of Swarovski Genuine Gemstones and Created Stones and the effectiveness of the ingredient branding model.


Macy’s sells Lead Glass-Filled Rubies as the real thing!!!!

The article below from JCK online posted on May 4th, 2015 relates to Macy’s sale of Rubies which is a statement on today’s retail marketing practices.

Please also note the article from JCKonline posted March 5, 2015 that follows Macy’s unbelieveable story.  This piece talks about how to tell if you have the real thing.

Chicago CBS Station Investigates Macy’s for Lead Glass–Filled Rubies

By Logan Sachon, Social Media Journalist
Posted on May 4, 2015

Lead glass–filled rubies are in the news again, this time at the center of an investigative report from CBS Chicago.

The report aired on May 1. Reporter Pam Zekman said that her team of reporters, called 2 Investigators, went shopping for rubies at two Macy’s locations after a viewer complained she was sold lead glass–filled rubies.

Zekman’s team bought a pair of earrings at the State Street Macy’s for $117 and a pair of studs at the Oakbrook Macy’s for $93.60. At both locations, salesclerks assured the buyers that the stones in the earrings were actual rubies. A small tag that came with the studs read “lead glass filled ruby,” but the reporters said the salesclerk never mentioned the tag at the time of sale.

Richard Drucker, a GIA graduate gemologist and president of Gemworld International, confirmed that both pairs of earrings were composite rubies.

CBS Chicago reached out to Macy’s and received the following statement:

“Various types of rubies are available to consumers. Almost all of the ruby merchandise sold in Macy’s Fine Jewelry department has a base of the mineral corundum and is lead-glass filled. In addition, some have been heated to improve appearance. Macy’s does not carry synthetic, lab-created rubies that are sold by some other retailers. We have signs in Macy’s precious and semi-precious gemstone departments informing our customers that gemstones may have been treated and may require special care. We also tag our ruby merchandise to indicate it is lead-glass filled and include this in our product descriptions on We have trained our store associates to bring this information to the attention of our customers and will continue to reaffirm this training. In addition, we have gemstone treatment and care information available in the stores and on, and we provide a web address for online information on our fine jewelry receipts and tags. We are always available to discuss the nature and quality of a purchased item with our customers because we want our customers to be satisfied.”

Lead glass–filled rubies versus natural rubies have been a source of confusion and ire for many consumers and have been the subject of many investigative reports. In July 2014, the NBC’s Todayshow aired a report on lead glass–filled rubies, and in May, the syndicated news show Inside Edition aired a similar segment. More information is available from JCK’s two-part series on lead glass-filled rubies: “The Ruby Ruse: How Jewelers Can Avoid the Lead Glass–Filled Gems” and “Red Alert: The Lead Glass–Filled Ruby Saga Continues.” Finally, earlier this year, JCK editor Victoria Gomelsky shared “7 Things You Probably Don’t Know About Rubies,” including how to spot a lead glass–filled stone.

7 Things You Probably Don’t Know About Rubies

By Victoria Gomelsky, Editor-in-Chief

Posted on March 5, 2015

If you were paying attention at last month’s Tucson gem shows, you probably noticed rubies from Myanmar—which I’ll call Burma for the purposes of this post because that’s how the trade still refers to it—are next to impossible to find.

There are a couple reasons for the dearth of supply. Not only is there a lack of production in the Mogok and Mong Hsu regions of Burma, but—for buyers in the United States—there’s also an embargo: the Burmese Freedom and Democracy Act of 2003 made it illegal to import rubies and jadeite from Burma. The JADE Act of 2008 further strengthened that prohibition. Despite the recent easing of sanctions against Burma, the gem embargo remains in place.

I’ve always been a sucker for the gem, and recently did a ton of research on the ruby market that yielded some interesting trivia:

1. Unheated Burmese rubies are going for nearly $1 million per carat on the auction block.

Limited supply combined with high demand—especially from dealers in China, where the color red is highly sought after—has turned the market for Burmese stones (especially the unheated variety) into a free for all. Take the Graff Ruby, an unheated 8.62 ct. cushion-shaped gem that sold for $8,600,410 at Sotheby’s Geneva in November, setting a world auction record for a ruby. Here’s what the London-based diamantaire Laurence Graff had to say about his prize stone:

“The Graff Ruby has a life and legacy that extends beyond us all. When you buy such a stone, you are not just a trader; you are a collector and guardian while you own it.”

Courtesy Sotheby’s

The 8.62 ct. cushion-shaped Graff Ruby is an unheated stone from Burma that sold at Sotheby’s Geneva in November for $8,600,410, establishing a world auction record for a ruby.

2. The reason rubies from Burma are so sought after—besides the legendary source—is that they often boast a super-charged fluorescence.

Like their sister gems, spinels, rubies from Burma have a strong fluorescence, a consequence of their low iron content. “If you shine a strong light on them, they have a red body color but they will also fluoresce red, super-charging the color,” says gemologist Richard W. Hughes, author of Ruby& Sapphire: A Collector’s Guide.

“It’s a very dramatic effect,” Hughes says. “If you have access to a blue or green laser pointer, you know there’s no red light going in and yet the stone will go red. That’s why in ancient times, people thought there was a fire burning in the stone.”

3. “Pigeon’s blood” rubies are most coveted, but the next best color is “rabbit’s blood.”

In Burmese gem trading nomenclature, the term used to describe the best rubies is “pigeon’s blood red.” According to Hughes, J.F. Halford-Watkins, a Brit who lived in Mogok in the 1920s and ’30s, and worked for a British ruby mining company, is the most authoritative source on the origin of the term. “He claims it’s probably of Chinese origin,” Hughes says. “But, literally, nobody knows.”

“But the No. 2 color in Burmese nomenclature is called ‘rabbit’s blood’—and that’s a slightly darker red,” Hughes said.

Even more interesting is another color term of arcane Burmese origin: “The crying Indian”—named that because Indian dealers of yore tended to buy darker rubies, “but this color was so dark that even the Indians would cry when they’d see it,” says Hughes.

4. The Montepuez ruby deposit in Mozambique is being hailed as the biggest ruby find in history.

A massive ruby find was discovered in northern Mozambique in 2009. The deposit, known as Montepuez, is so rich that in 2011, it attracted the attention of Gemfields, the London-based mining company that owns a stake in the Kagem emerald mine in Zambia, and promotes its gems as ethically and responsibly sourced.

CEO Ian Harebottle said the the mine has at least a 50-year lifespan and is producing big stones—including a 40-ct. piece of rough called the Rhino Ruby that Gemfields sold in December. “So we are producing 40 carat in rough right down to stones 2 to 3 mm in diameter, which would be ¼ ct. in rough and end up as 2-to-3-to-5 pointers in polished,” he says.

Hughes has even more good things to say about the deposit: “We’ve never seen as much fine ruby as has been found in Mozambique in the history of mankind.”

Actress Mila Kunis, Gemfields’ brand ambassador, wears a Mozambican ruby necklace by Miiori on the red carpet while promoting her new film, Jupiter Ascending

5. If you’re going to Baselworld and you like rubies, you’re in for a treat.

If you’re going to Baselworld March 19–26, take a moment to appreciate what the Danish brandGeorg Jensen is doing (but that’s all I can say for now!). Also, don’t fail to check out collections from Sutra and Amrapali, two longtime supporters of Mozambican rubies.

Necklace of rubies and yellow gold by Amrapali

6. Lead glass–filled rubies are considered a manufactured product.

JCK senior editor Jennifer Heebner covered lead glass–filled rubies extensively in a stellar two-part series in our May 2012 and June 2012 issues. But the information bears repeating: In 2004, low-grade ruby from Mozambique, Madagascar, and India entered the marketplace dressed up with an insidious new treatment: Lead glass is injected into the fissures of the worst-quality rubies imaginable, and makes the stones super fragile and unstable (so much so that common solvents—like lemon juice!—can damage the stone).

“We call it a manufactured product,” says Shane McClure, director of West Coast identification services for GIA. “It’s an unusual step for us. It’s not really a composite; this stuff starts out as one piece and has to be treated to keep it that way. In the end, this wouldn’t be what it is except for the hand of man changing it so it could be faceted, so, really, it’s manufactured, and is a combination of ruby and lead glass.”

Buyers should be on the lookout for orange and blue flashes from the fractures, as well as flattened glass bubbles, McClure says. “With a little bit of experience, you can learn to recognize this material without too much trouble,” he adds. “If somebody is selling ruby and they say it’s ‘filled,’ they’re talking about lead glass–filled, even if they don’t say that. They don’t call anything else ‘filled ruby.’”

7. The next new source of rubies is—wait for it—Greenland.

As unlikely as it sounds, Greenland is shaping up to be the trade’s next big source of rubies. True North Gems has been mining a deposit on the southwest coast of the island since 2005 and recently named Hayley Henning vice president of marketing and development. The goods, which are said to come on the smaller side but in a wide range of colors, from pink sapphires to red rubies, should be on the market by the end of this year, says True North Gems president and CEONick Houghton.

“And we can supply on a consistent basis,” Houghton says. “That’s the beauty of a hard rock deposit.”

Rough and polished rubies from the True North Gems mine in Greenland

Editor’s Note: This post was updated on March 11 to reflect a correction to the name of the British miner who is the most authoritative source on the origin of the term “pigeon’s blood.” His name is J.F. Halford-Watkins, not Alfred Watkins.

Man Proposes with a Little Help from a Drone

Diamonds Ruled This Year’s Yule

Man Proposes With a Little Help From a Drone
By Logan Sachon, Social Media Journalist
Posted on January 1, 2015
A Cambridge, Mass., man proposed to his girlfriend using a drone.

We’re going to go ahead and call this the first-ever drone-assisted proposal, a nice reminder that the technology can be used for good.

The drone delivered the ring to Andrew as he and his girlfriend, Sophie, took a walk on the beach; he took the ring and the drone flew away, recording Andrew’s proposal (Sophie said yes).

A video of the proposal was produced by Above Summit Films, the company that also provided the drone. Above Summit is based in Somerville, Mass., and provides aerial videography for clients.



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Ancient Roman Jewelry Hoard Found Under U.K. Department Store By Logan Sachon, Social Media Journalist Posted on September 8, 2014

530x519xScreen,P20Shot,P202014-09-08,P20at,P201.10.54,P20PM.png.pagespeed.ic.BxFh6fZ02GThis interesting Blog was published in the JCK Online Newspaper on September 8, 2014. It was very informative and I loved the unusual scope of the article.

Ancient Roman Jewelry Hoard Found Under U.K. Department Store
By Logan Sachon, Social Media Journalist
Posted on September 8, 2014
Courtesy Colchester Archaeological Trust

Archaeologists in the U.K. have uncovered a collection of 1st-century gold and silver jewelry thought to be the finest discovery of Roman jewelry in Britain’s history.

The find includes “three gold armlets, a silver chain necklace, two silver bracelets, a substantial silver armlet, a small bag of coins, and a small jewellery box containing two sets of gold earrings and four gold finger-rings,” according to the Colchester Archaeological Trust, which discovered the hoard.

Adam Wightman, site supervisor for the trust, uncovered the jewelry during an excavation at the Williams & Griffin department store. The trust was hired by the store’s owner, Fenwick Group, to excavate the area in preparation for a planned redevelopment.

The jewels were found buried under the floor of a house that was burned down, along with the entire town of Colchester, during Boudicca’s Revolt of 61 CE, when the Iceni tribe, native Britons led by Queen Boudicca, rebelled against Roman occupiers.

Fenwick has announced plans to give the jewelry to the Colchester and Ipswich Museums Service.

“We were pleased to fund this excavation at our store as part of its redevelopment program,” Hugo Fenwick, trading director at the Fenwick Group, told the East Anglican Daily Times. “There was always a very real possibility of unearthing a significant find in the centre of Colchester, with its antiquity and stature as Britain’s oldest recorded town. We are delighted that the archaeologists found this treasure during the very last week of their excavations, strengthening our understanding of this important Roman town and the ferocity of the Boudiccan raid.”